REACH unveils their latest single "A Million Lives" from the upcoming album "Prophecy"

REACH is making waves in the international Rock scéne. The upcoming new album's electrifying first single, "Mama Mama," has been on a remarkable run, featuring for three consecutive months on Radio Bob, one of Germany's largest commercial radio stations. The track's popularity continues to surge, as it's now being played on Star FM (Berlin/Nürnberg) and has also garnered support from Radio 21. This notable achievement places "Mama Mama" on three of the four biggest rock stations in Germany. But the excitement doesn't end there. "Little Dreams," the album's captivating second single, is making its mark in Sweden, earning a spot in the rotation of Bandit Rock.

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The dynamic Stockholm-based rock trio REACH is set to captivate the music world once again with their latest single, "A Million Lives," available from January 19th. This release marks another milestone in the band's journey towards their highly anticipated album "Prophecy," scheduled for release on March 29, 2024, under the esteemed Swedish Boutique Label, Icons Creating Evil Art.

"A Million Lives" is a testament to REACH's ability to weave dramatic narratives into their music. Known for their thought-provoking and emotionally charged lyrics, the band takes inspiration from real-life events, infusing a dark, compelling twist. This track delves into the psyche of youth, exploring themes of helplessness, desperation, and the tragic consequences of actions borne out of rage. Written from the perspective of a young individual on the brink of committing a crime, the song is a poignant reflection on the chilling reality of school shootings.

Ludvig Turner, the band's lead vocalist, shares his insights: "School shootings are so freaking dark and terrible in every way, and their increasing occurrence is frightening. We're all victims in this. 'A Million Lives' is our attempt to capture the consciousness of a moment that should never happen, a desperate plea to prevent a tragedy."

Musically, "A Million Lives" starts with an enchanting, almost crooning style before escalating into a full-blown rock anthem, characterized by powerful and gut-wrenching lyrics. The song's dynamic progression mirrors the tumultuous emotions it explores, capturing listeners in its intense narrative.

REACH, comprising Ludvig Turner, Marcus Johansson, and Soufian Ma’Aoui, continues to push musical boundaries. Their collaboration with acclaimed music producer Christian Schneider in crafting the upcoming album "Prophecy" has further honed their distinctive sound, blending playful elements with raw musical talent. This synergy is palpable in their explosive live performances, where their passion for music and improvisation creates an unforgettable experience.

Following their successful tour supporting H.E.A.T. across Europe, REACH has seen their popularity soar, with their previous singles gaining extensive airplay on major radio stations in Germany and Sweden.

"A Million Lives" is more than a song; it's a reflection of our times, a call to awareness, and a showcase of REACH's remarkable artistry. Be ready to experience the intensity and emotion of this powerful track.

D I S C O V E R
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