Swedish rock band REACH is reaping radio success both at home and throughout Europe

Supporting H.E.A.T. during a wildly successful tour though Europe in 2022, Stockholm based rock-trio REACH played their latest album "The Promise of a Life" live for the first time in front of ecstatic crowds! Now, the trio is back with more thrilling tales in brand new full length album "Prophecy", set to be released in March of 2024.

The new album campaign got off to a flying start with heavy rotation on its first single "Mama Mama" at Radio Bob, one of Germany's 10 biggest radio stations broadcasting in Hesse, NRW and Schleswig Holstein, and reaching over 500k listeners per hour and up to 3 million listeners per day. Now, the song spinns on Star FM in Berlin/Nürnberg as well, and what more, the albums second single "Little Dreams" just got added to Swedens biggest rock radio Bandit Rock. With this flattering radio-support still rolling, the band releases a third single that honours the darkest part of the year - in Swedish! The and tells us: "This song is about greed, about wanting more and we thought; what better time to release this song than at the start of the shopping-craze running up to Christmas."

"Eviga Natt" translates to "Eternal Night" and speaks on the urge of escaping the dreary laments of everyday life to live in a reality of your own creation. REACH are no strangers to incorporating dramatics into their music, often taking inspiration from real life events while adding a dark, intriguing twist. "Eviga Natt" is certainly no exception!

Crooning and melodic like a lullaby, the song lures the listener into a false sense of security, contradicted by the restless and brooding lyrics. Front singer and songwriter Ludvig Turner tells us: “Eviga Natt is a song about wanting to escape reality, with its responsibilities and commitments, into a world where you can be who ever you want, live how ever you want and rule how ever you want - with no consequences. The night stands for darkness and in "Eternal Night" that darkness symbolizes uncertainties, anxiety and fear. My character suffers from the symptoms sloth, wrath, envy and greed. The song tells a story starting in bleak resignation and ending in blunt destruction.”

In the making of upcoming album "Prophecy", the band teamed up with music producer Christian Schneider, who made it his mission to unite the playful essence of REACH’s music with their raw talent as musicians. The trio consisting of Ludvig Turner, Marcus Johansson and Soufian Ma’Aoui is characterized by their mutual passion for music, their drive for experimentation and finding a very genuine joy in the process. The bond that connects them is evident in their explosive live shows, where their innate musical ability is bolstered by their unchained nature and love for improvisation.

"Eviga Natt" is out on December 1st via Swedish Boutique Label Icons Creating Evil Art.